The Historic Conference Centres of Europe - HCCE - is an exclusive association founded in 1996. The HCCE brand has evolved into a mark of quality known throughout the MICE sector.

  • Benefits of Membership
    - Increase international and national awareness
    - Strengthen your brand by association with HCCE
    - Work together to share experience, knowledge and know-how
    - Make your marketing budget go further
    - Options to bring buyers to your venue
    - HCCE is a brand name on which MICE planners can rely

Expand your venues opportunities and contact HCCE today about membership.

Please use the menu to the right to explore the benefits and download a membership brochure.

We offer one level of membership.

For 2018 we have waived the joining fee and the only additional cost is for an onsite inspection of your venue by HCCE.

What are HCCE’s objectives?

The main objective of the Historic Conference Centres of Europe (HCCE) is to increase international and national awareness of the facilities available in our historic conference centres. The members of HCCE strengthen their brand name while they expand their services to national, regional and international clients.

Members to work together to share experience, knowledge and know-how in areas such as management, construction in heritage buildings and finances.

What is HCCE’s marketing strategy?

HCCE presents a beneficial marketing platform that creates genuine business activities and opportunities. We strengthen the marketing positions of our member centres by promoting them worldwide through our extensive business contacts, alliances and strategic partnerships.

Currently, HCCE uses: -

  • Third-parties to develop face-to-face meetings, for example, M&I Forums
  • HCCE venues - each year we host our General Assemblies where we have opportunities to invite buyers to see and experience our venues
  • Digital - we use paid campaigns vehicles like Google AdWords and Twitter and our own SEO optimised website and database to create awareness

Branding

HCCE membership signifies a quality brand and is an endorsement of a unique historic property that is professionally managed with modern meeting facilities and the latest technology. In short, HCCE is a brand name on which MICE planners can rely.

International HCCE branding is also a great asset for members wishing to increase their profile beyond local markets to regional and national markets.

YOUR Marketing platform

The association is focused on developing marketing and sales activities driven by its members. The focus of HCCE’s marketing strategy is the international meeting, incentive, convention and exhibition (MICE) market.

We Deliver

Digital - social media - HCCE website - online blogging

HCCE may represent historical venues, but our marketing is 21st century. 

  • Every venue gets a customised Google AdWord adverts
  • HCCE operates an umbrella Google AdWord campaign
  • Every venue has a fully featured entry on our website that is search optimised
  • All news and event posts are automatically posted to our social media channels
  • Venues can add events to our website
  • We have a database built over many years that allows us to direct eMail news and offers from venues to buyers*

* We are currently renewing registrations to comply with GDPR requirements.

Together we are stronger

The key to HCCE is working together because members are not competitors, members are collaborators. Sharing experiences, best practice, opportunities and making our financial resources go much further than if they were to buy them individually.

Building awareness to generate opportunities and grow business

HCCE utilises a range of marketing channels to make MICE decision makers aware of our network of venues. Some of these are traditional and some reflect the changing world and way potential clients source venues and destinations.
The key is the consistency of brand and message.

Events - forums - roadshows - sales drives

HCCE believe in face-to-face meeting and as such HCCE looks to be at key events for our sectors. In addition HCCE hosts events inviting key decision makers to meet us at stunning venues. We also take HCCE to buyers by combining client events and sales meetings with opportunities to go and make sales calls to buyers at their offices.

Working with key third-party professional event organisers, we reduce your cost by representing our venues at events across Europe.

Public relations

Working with members, HCCE look to create and/or distribute articles about HCCE venues - from new appointments to investments in infrastructure and the hosting of key events. Because HCCE share press contacts we can promote releases to media that your normal PR partner may not know.

Criteria for HCCE membership

  • The centre must be located in a unique, well-maintained building that is at least 100 years old.
  • The core activity is the staging of meetings, incentives, conferences and/or events.
  • A professional management and price structure must be present.
  • The conference centre must be open for business all year round.
  • It must have one plenary hall to accommodate a minimum of 150 persons, with 3 to 4 additional breakout (syndicate) rooms.
  • State of the art technology must be provided.
  • Situated in an area renowned for its architectural heritage and cultural life.
  • Be bound to or have strong links with good hotels and tourist infrastructure.

Duration of membership

  • Membership can be applied for at any time of the year.
  • HCCE membership is obligatory for a minimum period of two years.
  • Thereafter, membership will be extended on a yearly basis.
  • Notice of termination of membership must be delivered to Head Office subject to HCCE terms of resignation.

Minimum obligations

  • Display of the HCCE brass plate and pop-up (where appropriate).
  • HCCE logo must be displayed on the centre’s website, in all printed material and publications
  • HCCE must be mentioned in all PR, Sales and Marketing activities.
  • Forwarding of international contacts and business to grow the database (subject to GDPR)
  • Mandatory attendance at the Annual General Assembly by CEO/General manager.

The complete Membership Information Kit will be sent after filling in the 'Request for Membership' form below.

Membership Office

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    Address
    Austria, Italy, Luxembourg, Germany, Greece and Malta
    Phone
    +44 (0)203 637 1045
    Mail
    office@hcce.com
    Request for Quote