When planning corporate events, connectivity is essential for success. Locations with good connections inevitably attract more events and build a reputation for success. However, in an ever-changing world it is important for cities to monitor their connectivity to ensure it remains at the highest standard.
London is a wonderful example of a connected cosmopolitan centre. With decent rail and air links into the city, as well as an extensive public transport network within, visitors to the unique conference venues in London can easily arrive at their destination and travel to exciting cultural attractions. With the new Crossrail service (The Elizabeth Line) due to open in December 2018, travel for corporate visitors arriving into Heathrow will become even more efficient.
The figure for those travelling to London is expected to hit 40 million by 2025, with many of these being corporate visitors attending conferences and other events in the city. The International Congress and Convention Association (ICCA) ranks London as one of the top five destinations for association events.
With over 100 languages spoken in the city and a multitude of international businesses with their European headquarters in London, it is likely to remain a popular and convenient business destination in the near future and beyond.
However, it is important for London and other European cities not to rest on their laurels. London’s airport capacity is adequate for now, but may not be in the future. Airport expansion in the rest of the world — particularly in the Middle and Far East — is increasingly likely to tempt some corporate visitors elsewhere.